What I have learned from the Horoscope and Inbound Marketing


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What I have learned from the Horoscope and Inbound MarketingLately I have found myself checking my horoscope more frequently than ever before and of course I have found that:

“I should move forward but cannot forget the past”, “that the planets are aligned to help me as long as I don’t expect help”, “that my partner is willing to help me as long as I don’t piss her off” (duh).

I guess that my sudden fanaticism should be attributed to the story in the news about the horoscope change, which by the way I wonder how it started.

My theory is that organization that covers the entire Horoscope writers association, meet and determined that they needed to do something drastic and developed a marketing plan to make more people interested and read their horoscopes. So what a better way than drop an statement  that because is so controversial causes people to start talking about it and make remarks about it, which in turn makes people read their horoscope more often than they did ever before.

So that’s it, when are you going to do something controversial?. Something that get people to talk about your Company….your Industry?

I don’t know about you, but I’m going to keep expressing my ideas because my horoscope for today says that:

 “It’s challenging to keep your ideas to yourself today because there are things you want to do and the support of others can be the key to your success.

What is your take on this one? Let me know!

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