After 3 month following a methodology for Inbound Marketing, a Day Spa located in Boca Raton FL, increased their YTY traffic by 167.91%. ”We are getting very exciting results from this initiative” said Clara, the owner of Sofia Salon & Spa, “basically what we did was to re-asign our marketing budget into [...]
Tag: SMB
There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]
I don’t want these post to be mistaken for a rant. If I did I would have disclosed the name of the Institution but instead a starting point of a discussion of what to do when things go wrong. Yesterday at 4:45pm I received an email from a Financial Institution, this is not one of [...]
You can’t deny the importance of Social Media to promote your content as part of an Inbound Marketing Strategy (IMS). But before you can develop a relationship with your potential customers through Social Media, you need to understand the do’s and do not’s First of all, you must understand that Social Media is a 2-way [...]
This was the 2008 IBM’s vision of Social Media, it is amazing how times change and the beauty of it all is how a great company can evolve and adapt to times. We have seen the new push from IBM to get their Business partners to use Social Media, but is Social Media the panacea that [...]
Lately I have found myself checking my horoscope more frequently than ever before and of course I have found that: “I should move forward but cannot forget the past”, “that the planets are aligned to help me as long as I don’t expect help”, “that my partner is willing to help me as long as [...]
We have talked about the need to create remarkable unique content as a way to attract people to your website. Today we’ll take a look at how to improve the chances that your awesome content gets shared.
People find hard to understand at times… How is inbound marketing going to help? And how are we going to get people to go to our website if we are not going to pay for the traffic? Well here is the beauty of how this works, if you are creating relevant content tailored to the [...]
A quality that differentiates humans from animals is our ability to reason. With that, we have a set of rules that help us coexist in harmony, (most of the time). I have always loved the openness of the Internet and when asked, I am always on the side of deregulation. I compare it to life, [...]
It seems to me that there is a group that got a clue on this internet marketing thing and another group that it is so busy trying to stay afloat that doesn’t have the time to actually get it. Also, I think there is plenty of noise from people trying to take advantage of the situation [...]
