There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]
I don’t want these post to be mistaken for a rant. If I did I would have disclosed the name of the Institution but instead a starting point of a discussion of what to do when things go wrong. Yesterday at 4:45pm I received an email from a Financial Institution, this is not one of [...]
This was the 2008 IBM’s vision of Social Media, it is amazing how times change and the beauty of it all is how a great company can evolve and adapt to times. We have seen the new push from IBM to get their Business partners to use Social Media, but is Social Media the panacea that [...]
People find hard to understand at times… How is inbound marketing going to help? And how are we going to get people to go to our website if we are not going to pay for the traffic? Well here is the beauty of how this works, if you are creating relevant content tailored to the [...]
It seems to me that there is a group that got a clue on this internet marketing thing and another group that it is so busy trying to stay afloat that doesn’t have the time to actually get it. Also, I think there is plenty of noise from people trying to take advantage of the situation [...]
Besides the email subject, nothing makes me delete an email faster than emails offering services sent from a free domain, I’m talking about the AOL, hotmail, Gmail accounts and all the others, (yes, you know, that one too). So, is your real estate firm, your dental, medical and/or law practice suffering from this simple to [...]
It depends, there are a lot of factors and normally I’ll tell my customers that I can’t and will not offer them the first page of Google in 1 week. Inbound Marketing is a process that takes effort and time. We just released a new site for a Ft Lauderdale Yacht Cleaning and Management Company, Freedom Yacht Management; we revamped [...]
Nadie ha dicho que el mercadeo tradicional este muerto, o por lo menos yo no lo he dicho, sin embargo, nosotros sabemos que el mercadeo tradicional no es tan efectivo como solia ser y para pequeños negocios con reducidos presupuestos, conducir una estrategia de mercadeo tradicional (Ejemplo: Periodicos, TV, radio), puede ser una perdida cuantiosa [...]
I already blog about Google reader, a tool that if you are not using yet, you should be considering to use it to save time when reading and following your favorite places on the Internet. Today we are going to talk about another Google tool that you should be using if you have a Small to Medium [...]
The rules have and keep changing, the solution is no longer with counted exceptions a mass marketing approach, traditional media and specially tv advertisement can still work, the question is, do you have the resources to share your story at the cost of prime time programming? So the alternative is to target the people that [...]
