There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]
This was the 2008 IBM’s vision of Social Media, it is amazing how times change and the beauty of it all is how a great company can evolve and adapt to times. We have seen the new push from IBM to get their Business partners to use Social Media, but is Social Media the panacea that [...]
I have been talking about buyer personas in several posting, there are plenty of definitions out there, but it is basically an in depth profile representation of the buyer audience that can influence the purchasing decision of the product and services that you are trying to market. It is used to set the tone of [...]
Professional practices, Lawyers, MD and Dental Practices, have the opportunity to increase revenues throughSearch Engine Optimization SEO. More and more searches are happening every day of people looking for attorneys, doctors, insurance, real estate and dental services. Today Professional Practices still spending outrageous amount of money on Yellow Pages at around $4000 for a half [...]
Hubspot a Boston MA, based Company just released their latest report “The State of Inbound Marketing 2010″. The 3 Key takeaways of the report are: 1.- Inbound Marketing Channels continue to deliver dramatically lower cost per lead then outbound channels. Inbound marketing-dominated organizations average 60% lower cost per lead than outbound marketing-dominated organizations. 2.- Social [...]
This is a question I’ve been hearing a lot lately and the truth is that most SMB owners that don’t use a blog have no idea what the benefits of a good blog are. There are many benefits of having a blog, from being able to convey ideas and information, interacting with potential costumers, to [...]
