There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]
I don’t understand how people and Bussinesses (SMB), think that by having 25 to a 100 half baked micro websites with obscure keywords stuffed on the domain name will benefit their Internet Marketing efforts. I’m happy to hear the Google is cracking down on low-quality sites; this is a wake up call for those that [...]
People find hard to understand at times… How is inbound marketing going to help? And how are we going to get people to go to our website if we are not going to pay for the traffic? Well here is the beauty of how this works, if you are creating relevant content tailored to the [...]
A quality that differentiates humans from animals is our ability to reason. With that, we have a set of rules that help us coexist in harmony, (most of the time). I have always loved the openness of the Internet and when asked, I am always on the side of deregulation. I compare it to life, [...]
It seems to me that there is a group that got a clue on this internet marketing thing and another group that it is so busy trying to stay afloat that doesn’t have the time to actually get it. Also, I think there is plenty of noise from people trying to take advantage of the situation [...]
I have been talking about buyer personas in several posting, there are plenty of definitions out there, but it is basically an in depth profile representation of the buyer audience that can influence the purchasing decision of the product and services that you are trying to market. It is used to set the tone of [...]
Hace unas semanas atras, estaba tratando de ponerme al dia con mis lecturas de RSS y me consegui un articulo de Chris Brogran @chrisbrogran que me llamo la atencion, el estaba alabando al departamento de atencion al cliente de la compañia que le hace hosting a sus Servidores y de las maneras como ellos se [...]
There is no question about the benefits of blogging in terms of not only traffic but also inbound links and SEO. The problem is that if you don’t use it right, it can work against you, that is why you have to make it part of your Internet Marketing strategy. You need to know your [...]
It depends, there are a lot of factors and normally I’ll tell my customers that I can’t and will not offer them the first page of Google in 1 week. Inbound Marketing is a process that takes effort and time. We just released a new site for a Ft Lauderdale Yacht Cleaning and Management Company, Freedom Yacht Management; we revamped [...]
Nadie ha dicho que el mercadeo tradicional este muerto, o por lo menos yo no lo he dicho, sin embargo, nosotros sabemos que el mercadeo tradicional no es tan efectivo como solia ser y para pequeños negocios con reducidos presupuestos, conducir una estrategia de mercadeo tradicional (Ejemplo: Periodicos, TV, radio), puede ser una perdida cuantiosa [...]
