There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]
You can’t deny the importance of Social Media to promote your content as part of an Inbound Marketing Strategy (IMS). But before you can develop a relationship with your potential customers through Social Media, you need to understand the do’s and do not’s First of all, you must understand that Social Media is a 2-way [...]
This was the 2008 IBM’s vision of Social Media, it is amazing how times change and the beauty of it all is how a great company can evolve and adapt to times. We have seen the new push from IBM to get their Business partners to use Social Media, but is Social Media the panacea that [...]
Si usted se esta haciendo esta pregunta, usted puede estar en mas problemas de los que esta dispuesto a admitir. El hecho de que usted este cansado de como se ve su website no es una razon valida para empezar un proceso de rediseño de su sitio de internet. En cambio usted deberia analizar las [...]
I don’t understand how people and Bussinesses (SMB), think that by having 25 to a 100 half baked micro websites with obscure keywords stuffed on the domain name will benefit their Internet Marketing efforts. I’m happy to hear the Google is cracking down on low-quality sites; this is a wake up call for those that [...]
Lately I have found myself checking my horoscope more frequently than ever before and of course I have found that: “I should move forward but cannot forget the past”, “that the planets are aligned to help me as long as I don’t expect help”, “that my partner is willing to help me as long as [...]
People find hard to understand at times… How is inbound marketing going to help? And how are we going to get people to go to our website if we are not going to pay for the traffic? Well here is the beauty of how this works, if you are creating relevant content tailored to the [...]
A quality that differentiates humans from animals is our ability to reason. With that, we have a set of rules that help us coexist in harmony, (most of the time). I have always loved the openness of the Internet and when asked, I am always on the side of deregulation. I compare it to life, [...]
It seems to me that there is a group that got a clue on this internet marketing thing and another group that it is so busy trying to stay afloat that doesn’t have the time to actually get it. Also, I think there is plenty of noise from people trying to take advantage of the situation [...]
I have been talking about buyer personas in several posting, there are plenty of definitions out there, but it is basically an in depth profile representation of the buyer audience that can influence the purchasing decision of the product and services that you are trying to market. It is used to set the tone of [...]
