After 3 month following a methodology for Inbound Marketing, a Day Spa located in Boca Raton FL, increased their YTY traffic by 167.91%.
”We are getting very exciting results from this initiative” said Clara, the owner of Sofia Salon & Spa, “basically what we did was to re-asign our marketing budget into a new web strategy and we couldn’t be happier with the results” she continued.
A stalled website presence, Sofia Salon & Spa had a website that pretty much acted as a reference to locate their phone number (a glorified yellow page on the Internet), they were also spending part of their marketing dollars on an actual Yellow pages ad as well as a half page on a bi-monthly publication and a small weekly ad on the local newspaper.
We moved all the previous content into Hubspot CMS and make certain that we had all the redirections needed for the pages that were indexed with the previous system, HubSpot CMS allowed us to go into each page and optimize them in an efficient manner.
We were able to create new content very easily, we created 3 specific calls to action that have generated over 200 leads in less than 6 month.
“We are going to target our current customers whom we could not live without, and also people of all ages in the Boca Raton and the surrounding area. Believe it or not, some women still don’t know we exist,” Clara explained back in September 2009.
YTY there was an increase of almost 380% traffic coming from the local Boca Raton Market.
We used also a small PPC campaign that helped to generate traffic at the beginning; 6 month later visit from Organic search doubles the visits from PPC.