It seems to me that there is a group that got a clue on this internet marketing thing and another group that it is so busy trying to stay afloat that doesn’t have the time to actually get it.
Also, I think there is plenty of noise from people trying to take advantage of the situation to make a buck regardless of what happens later.
So how do you break the cycle? We already agreed that you can no longer buy attention by burning money on TV ads or full center pages on newspapers that nobody reads.
There is no secret that the economy, especially here in Florida is extremely slow with one of the highest unemployment rate, but I think there are signs that it may be starting to move in the right direction.
The local search market is growing, in particular the mobile search market, we have talked about Google Places, Did you know that 80% of searchers, research online before purchasing in a 10-20 miles radius? (*). Is your business going to show on those searches?
Why would you have a website that no one can find? The time of web presence without a Marketing Strategy is over
There are a lot of solutions out there for Web Sites for Small Businesses, must of the time you get what you pay for, I evaluated some of those solutions and the majority have some designs flaws, for $9.99 you get something that resembles a website and you can actually update it fairly ease but that’s it, if you want, “they can help you with Search Engine Optimization” (SEO) for a fee, if you want to add a blog, which is a must if you want to generate fresh content is another fee, and so on.
If you think that you can figure out everything by yourself and you are good at following directions, I have two links that could be useful for you in the future:
Most of the time, when we try to explain what we do and how we can help companies get found on the Internet, when we get into details of buyer personas, Inbound Marketing Plans, Keyword Research etc, I can feel those huge snakes coming from the back of my head, reflected on their glazed eyes, not many things work without a plan an Internet Marketing is one of those that won’t work without one, that’s were you need someone with the knowledge and experience to help you delineate and execute your plan, many people expect websites to work just because it is published.