You can’t deny the importance of Social Media to promote your content as part of an Inbound Marketing Strategy (IMS). But before you can develop a relationship with your potential customers through Social Media, you need to understand the do’s and do not’s

First of all, you must understand that Social Media is a 2-way communication channel and you need to be ready to engage in conversations. Another important thing is that you need to be authentic, people can see you from a mile away, so don’t be afraid to recognize that you don’t know all the answers and that your products and or services may not be a fit for everybody, (yes I know, what a shocker right?)

So here are some tips that will help you improve your Social Media Presence.

•  Listen to your Audience

Just like you, people don’t like people that talk about themselves all the time, you need to shut up and listen to the conversations that are happening in the socialsphere, what motivates your target audience? what are they asking?, what is their need of information?. If you can figure this one out, you will have more than half of the battle gained already.

•  Create new content

New content has 2 desirable side effects for your IMS, on one hand the search engines love fresh content but on the other hand it helps to improve your website traffic once promoted on Social Sites.

•  Make it worth share

If you were listening to what your target audience is talking about and you read our first tip, you shouldn’t have any problem to come up with some interesting and remarkable content that your audience is willing to share, with the people that have the same interest that they do and that may not be part of the people that you reach directly.

• Make it easy to bookmark and share

If the software you are using on your website doesn’t have it and you don’t know how to put it on, find someone that can add those share buttons pronto, which one is best?, it depends on your strategy. You’ll be surprised to find out how people is willing to share relevant, remarkable content.

•  Participate in the Conversation

Don’t be afraid to engage in conversations with your target audience, be honest and do not participate in sterile conversations, you are not a golden nugget to be liked by everyone. If you know the answer, share it! Comment on other peoples blogs be constructive not simply “Good Information!” and share their postings, they will pay forward, (most of the time)

Do you have another tip you may want to share? Remember to participate in the Conversation.