One of the issues for some of our customers to go into hubspot CMS is the fact that it does not have an e-commerce module. We are talking about customers which main strategy is not to run an e-commerce site, but that will like to have the opportunity to offer a limited amount of their [...]

You have to look at inbound marketing as a way to make your website work for your brand and prospect/leads generation, that if treated right could become your customers. This actions should include content creation in a regular basis, it will mostly depend on your team availability. You must also have the right tools for [...]

While the headlines that you select can kill your post, the content can bury your blog forever. Maybe those killer headlines aren’t the magic potion that people are so desperately looking for; I still think that content that provides value is more important. People remember and recommend solutions to their problems, especially if they feel [...]

The rules have and keep changing, the solution is no longer with counted exceptions a mass marketing approach, traditional media and specially tv advertisement can still work, the question is, do you have the resources to share your story at the cost of prime time programming? So the alternative is to target the people that [...]

If you are asking yourself this question you might be in more trouble than you care to admit. The fact that you may be tired of the “look and feel” of your website is not a reason to go into a redesign process. Instead, you should review the metrics of your site: Is my site [...]

Hubspot a Boston MA, based Company just released their latest report “The State of Inbound Marketing 2010″. The 3 Key takeaways of the report are: 1.- Inbound Marketing Channels continue to deliver dramatically lower cost per lead then outbound channels. Inbound marketing-dominated organizations average 60% lower cost per lead than outbound marketing-dominated organizations. 2.- Social [...]

You must become a MARKET DRIVEN COMPANY. You have to allow your employees to be part of the conversation that is taking place on the Internet, let them be the voice that humanize and give a face to otherwise faceless corporations

This is a fair question that I received today from a potential customer in regards to our Inbound Marketing practice. For the past 30 years I have had my share of “snake oil salesman” and I know there is plenty of noise from people trying to take advantage of the situation to make a buck [...]

  The internet has democratized communication media, everyone has access to the same channels. Is your SMB prepared to take advantage of this? What is your Internet Marketing Strategy?

Interesting collaboration work headed by Seth Godin and a group of more than 70 people that wrote a 1 page essay each to create the ebook, What Matters Now. Download and Share this e-book. As Seth Godin said: “The point is to think, to cycle, to talk about it” So what do you think what [...]