According to technology Research Company IDC the worldwide smartphone market grew 42.5% year over year in 1Q12. Vendors shipped 144.9 million smartphones in 1Q12 compared to 101.7 million units in 1Q11. Yesterday a friend forwarded me a link to a blog post How to Build a Mobile Website  where they go in to lengths of [...]

There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]

Las reglas han y seguiran cambiando, una solucion no puede ser con contadas excepciones,  el uso de mercadeo masivo, medios tradicionales y los anuncios televisivos puede ser que funcione para ciertos casos, la pregunta es: Tiene usted los recursos economicos para contar su historia a los costos que debe pagar por eventos especiales de programacion [...]

I don’t want these post to be mistaken for a rant. If I did I would have disclosed the name of the Institution but instead a starting point of a discussion of what to do when things go wrong. Yesterday at 4:45pm I received an email from a Financial Institution, this is not one of [...]

You can’t deny the importance of Social Media to promote your content as part of an Inbound Marketing Strategy (IMS). But before you can develop a relationship with your potential customers through Social Media, you need to understand the do’s and do not’s First of all, you must understand that Social Media is a 2-way [...]

This was the 2008 IBM’s vision of Social Media, it is amazing how times change and the beauty of it all is how a great company can evolve and adapt to times. We have seen the new push from IBM to get their Business partners to use Social Media, but is Social Media the panacea that [...]

I don’t understand how people and Bussinesses (SMB), think that by having 25 to a 100 half baked micro websites with obscure keywords stuffed on the domain name will benefit their Internet Marketing efforts. I’m happy to hear the Google is cracking down on low-quality sites; this is a wake up call for those that [...]

Lately I have found myself checking my horoscope more frequently than ever before and of course I have found that: “I should move forward but cannot forget the past”, “that the planets are aligned to help me as long as I don’t expect help”, “that my partner is willing to help me as long as [...]

We have talked about the need to create remarkable unique content as a way to attract people to your website. Today we’ll take a look at how to improve the chances that your awesome content gets shared.

People find hard to understand at times… How is inbound marketing going to help? And how are we going to get people to go to our website if we are not going to pay for the traffic? Well here is the beauty of how this works, if you are creating relevant content tailored to the [...]