Professional practices needs SEO, not yellow pages
Posted by Ramon Trujillo on Tue, Jul 20, 2010 @ 11:52 AM
Professional practices, Lawyers, MD and Dental Practices, have the opportunity to increase revenues through Search Engine Optimization SEO. More and more searches are happening every day of people looking for attorneys, doctors, insurance, real estate and dental services.
Today Professional Practices still spending outrageous amount of money on Yellow Pages at around $4000 for a half page ad a month right there you are spending $48000 a year on a static information resource, that people hardly uses anymore.
People are using Search Engines like Google, Yahoo and even AOL to search for services and information. If you look at a joint eye tracking studies show that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle."
Search Engine Optimization or SEO is the process of optimizing your website content to rank better in Google, Bing, Yahoo and AOL and any other Search engine. This mean that your site will show as close as possible to that "golden triangle", if done right it can be accomplish at portion of the cost of any other traditional media with the additional benefit of long-tail results 24 by 7.
But driving the traffic is just part of the equation, if traffic was all you needed, the problem could be solved by throwing money at a Pay per Click campaign. You need to be able to convert that traffic into leads and those leads into paid customers, which is when an Inbound Marketing Strategy pays off.
This is the time to start increasing the visibility of your professional practice and start ranking better on the Search Engine Market the cost of a lead generated by your website using inbound marketing is 60% cheaper than traditional marketing media cost.
What do you think? Isn't it time you start moving your marketing budget to a more productive and less expensive media?