Doing it right! Doing it Remarkable!
Posted by Ramon Trujillo on Tue, Jun 22, 2010 @ 07:10 PM
I had the chance to meet some interesting people during my son's wedding celebration over the last two weeks.
Among other people and family I had the chance to meet Mike Beschen, his son Shane Beschen is married to my daughter Sofia for the past 6 years but we never had the chance to meet.
One night he was wearing a t-shirt that caught my attention, it read “Old Guys Rule”. When I asked him about the t-shirt he told me that the company was owned by a friend and that he would contact him to send a couple of hats, of course I checked out the company’s website but that was the end of that.
Last Saturday the day before Father’s Day, I returned home and found a box addressed to me from Don Craig with 2 hats, some stickers and a hand written note that read:
“Ramon,
Mike Beschen requested that I send you a couple of Old Guy Rule hats. He said you were worthy recipient and would wear them proudly.
These are meant to be worn as a “Badge of Honor”. Thanks for your support.
Regards
Don – The Old Guy”
Ok here is what happened, Don Craig just won a customer for life and someone who will spread his message because I think his products and his projects are remarkable especially, the work he is doing with the “John Wayne Cancer Foundation”
Mike Beschen, runs a mailing list where every Friday he sends you an awesome picture and the Subject of his e-mails and his project is "Aloha Friday", if you want to join his no-spam mailing list just 1 remarkable picture a week, shoot him an e-mail “mbeschen at hawaii.rr.com”
The takeaway is:
“Bridge the tribes”.
Like Mike, take the time and introduce people with common interest to each other.
“Reach out and be remarkable”
Like Don, not only take the time market your product but to have the delicacy to personalize your message.