Your Inbound Marketing Plan
Posted by Ramon Trujillo on Thu, May 13, 2010 @ 07:54 AM
You have to look at inbound marketing as a way to make your website work for your brand and prospect/leads generation, that if treated right could become your customers.
This actions should include content creation in a regular basis, it will mostly depend on your team availability.
You must also have the right tools for publishing that content, if you have to call the IT people, or the consultants every time you want to publish new content you are in trouble and you have to change that.
Must people understand that traditional marketing is getting more inefective because individual have learn ways to filter interruptions.
You have an amazing professional practice, a great service, an excellent product but if you cannot share your story with the people that needs your help, services and/or products, basically you do not exist to other than those that has been lucky to find you, here is were Inbound Marketing can help, by allowing you to tell people that shares your worldview in your own words what you can do to help them, and allow them to find you.
There are plenty of resources out there that can explain the basis of inbound and internet marketing but at the very least you must understand:
- Content is King, the more the merrier, google like fresh relevant content.
- Research and Select the right keywords for what you are trying to do.
- Listen to the Market, understand what the marketing really want and do it.
- Empower your team to become part of the conversation.
- Demostrate that you understand and can solve your customer problems.
- Learn to treat every single page in your website as a landing page.
If you decide to DIY please plan to take the time to educate yourself, read some books and attend seminars.
You would not dare to open a store in the dessert were nobody will find it, so why would you want to open a website that nobody will find?