Archive: July, 2011

Is your team helping with your internet marketing strategy?


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There are several pieces that tie together an Internet Marketing Strategy, that is why is so important to have a methodology that allow you to consistently produce measurable results, on the other hand, marketing your company, is no longer a job of the marketing department alone. We live in a social era, were relationships are [...]

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Las reglas de Mercadeo Siguen cambiando para Pequeños Negocios


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Las reglas han y seguiran cambiando, una solucion no puede ser con contadas excepciones,  el uso de mercadeo masivo, medios tradicionales y los anuncios televisivos puede ser que funcione para ciertos casos, la pregunta es: Tiene usted los recursos economicos para contar su historia a los costos que debe pagar por eventos especiales de programacion [...]

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Customer Service blunders in a Social Media Era and what to do


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I don’t want these post to be mistaken for a rant. If I did I would have disclosed the name of the Institution but instead a starting point of a discussion of what to do when things go wrong. Yesterday at 4:45pm I received an email from a Financial Institution, this is not one of [...]

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How to improve your social media presence?


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You can’t deny the importance of Social Media to promote your content as part of an Inbound Marketing Strategy (IMS). But before you can develop a relationship with your potential customers through Social Media, you need to understand the do’s and do not’s First of all, you must understand that Social Media is a 2-way [...]

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Is Social Media the Solution?


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This was the 2008 IBM’s vision of Social Media, it is amazing how times change and the beauty of it all is how a great company can evolve and adapt to times. We have seen the new push from IBM to get their Business partners to use Social Media, but is Social Media the panacea that [...]

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19746 Black Olive Ln
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Inbound Marketing Consulting Firm based in Boca Raton, Florida
Serving South Florida and LatinAmerican Market