Archive: November, 2010

Buyer Persona. What is it? Who needs it?


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I have been talking about buyer personas in several posting, there are plenty of definitions out there, but it is basically an in depth profile representation of the buyer audience that can influence the purchasing decision of the product and services that you are trying to market. It is used to set the tone of [...]

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Are you still using free email services for your company?


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Besides the email subject, nothing makes me delete an email faster than emails offering services sent from a free domain, I’m talking about the AOL, hotmail, Gmail accounts and all the others,  (yes, you know, that one too). So, is your real estate firm, your dental, medical and/or law practice suffering from this simple to [...]

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Inbound Marketing Consulting Firm based in Boca Raton, Florida
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